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According to the research of eMarketer, peak season of e-Commerce last year manifested a record high of $46.55 billion. The number is expected to touch new heights this year. The holiday season that is the month of November and December is the peak time when the upward trend in e-Commerce sales is seen.  This is the time when consumer expenditure  reaches one of the highest points in the year and some retailers make up to 40% of their yearly income in this season. In fact, it is the most appropriate period to implement your  smart strategies for boosting conversion. Is your e-Commerce site all set for the peak time rush? To find out and learn how you can drive more traffic to your online business and increase sales this holiday season, checkout these seven tips: 1. Make sure your site is responsive- The performance of your website will play a major role in the sale, a one-second delay in the performance of your website may turn the consumers’ mood from favourable to displeasing. “According to a Harris Poll, 44 percent of shoppers would cancel their online purchase mid-way during the final checkout process due to website delays and 89 percent of adult U.S. shoppers would simply stop shopping at an online store as a result of a poor website experience,” says Kavitha Mariappan, director, Product Marketing  at Riverbed. Executing web content optimization and reliable traffic management tools will enhance the performance and reduce web page load time. A swift and responsive website makes it more probable that the user will explore your site fully. 2. Secure your site- Secure your site from getting hacked. Make your website administration and back-end secure by using two factor authentication. Also monitor the validity and expiration date of Secure Socket Layer (SSL). SSL provides the required cryptographic security needed for the security of your customer communications. These precautionary measures will cater an easy and effective handling of the website by the customers once the holiday traffic begins. 3. Plan and execute- The peak time demands an additional attention to inventory planning. A solid analysis and prophecy of what the product will sell more is required. Moreover, you should make sure that you grant sufficient lead time and factored vendor delay into the equation. The delayed arrival of goods puts added pressure on your back-end operations. 4. Exploit social media sites- Allure your customers with exciting offers and encourage them to share favourite products from your website across their social networks by integrating social media [Facebook, Twitter, Pinterest, Google+]. You can influence search results by indexing content from varied social sites in a different  tab on the search page. Moreover, you can lure customers by targetting visually pleasing websites, “Pinterest’s Pin It button is e-Commerce gold,” says Apu Gupta, CEO of Curalate, a marketing and analytics platform for Pinterest and Instagram. “Adding the button can drive substantial traffic directly to your product pages, increasing revenue,” he says. 5. Roll out customers support channels- The holiday season will blister buzzing customers who will demand a swift access of your support. The peak time shoppers generally have numerous queries when they are ready to make purchases. For this you would require a good customer support team to ensure enough coverage. A third party support could be a great help to manage your needs. 6. Attract customers by exciting Offers- Attract your customers by offering incentives for early orders and free shipping. In addition, you can also facilitate customers to track shipping by notifying them about the current delivery status. Also, evaluate your return policy to ensure that it is latest. Moreover, you can give it a “feel good” tone so that customers feel confident while making purchases from you. 7. Simplify Checkout option- To make the buying cycle simpler for your customers, implement a guest checkout or simpler checkout option during peak time. This will remove customer stress and reduce bounce rate.