Here are the e-Commerce trends which will dominate the year 2015:
1. M-Commerce or Mobile Commerce-
This retail outlet in the consumers pocket will be the most effective e-Commerce trend for the upcoming year 2015. According to a study done by comScore, Mobile commerce has seen a rapid growth of 47% from the previous year. This explosive record breaking growth proclaims the dominance of M-commerce over the conventional marketing trends. Since, the number of Samrtphone users has accelerated at a lightening speed the trend of m-commerce won’t shiver by the augment of any other trends in terms of marketing or promotion. Moreover, with such a large audience at a single platform of mobile, the number of mobile responsive website is increasing. More and more retailers are shifting towards promotion through mobile phones by optimizing their websites for the mobile users.
Mobile commerce can act as a catalyst to generate enormous sale for the year 2015.
2. Social Commerce-
Social Commerce is the powerhouse to kindle online sale. It saw an incredible growth in the year 2014 and added a gigantic chunk of cash to the e-Commerce world. This year the social commerce grew three times the rate of entire e-commerce last year. Along with that top 500 retailers on the web make $2.69 billion from social shopping.
With the snowball surge of social media users the social commerce is the leading trends of marketing arsenals. Intelligent retailers will employee social network to tailor product and service offerings. As almost all the users on social networking website turn to their friends on Twitter, Facebook (F-commerce), Pinterest for recommendation, social selling will be an important part of the 2015 resolution listed by the e-Commerce companies.
3. Speed and Accuracy in Shipping
The driving force to grow the e-Commerce sales will be shipping for the year 2015. As faster and cheaper shipping adds to the likability of an online store in the notion of a consumers. If it is a new strategy for you, keep your margins in your mind, analyse your competitors and then negotiate for the best price. This will increase the popularity of your brand and add customers confidence in your product. Another good option can be of Free shipping on return.
With progressive proposals on net by companies of exiting offers of shipping, the shipping trend is an ascending vogue among the e-Commerce companies.
4. Marketing through Content-
The year 2015 will again will again represent content as the king of online marketing trends. As this year it was one of the main sources to get new leads which is an essential necessity to boost sales. A research opines that about 86 percent of B2C companies use content marketing. Although it will become more important for the companies to drive in traffic by appealing them with informative and vibrant content.
Articles, blog posts, attractive images and videos will continue driving traffic to the e-Commerce websites on the web. As, the companies which generate an active blog post receive 67 percent more leads per month.
The new year is at our door step with great opportunities and hopes to touch new heights. Employment of the right promotional tools in your online store will create win situation for you. Moreover, with the positive aspirations retailers are investing in the prominent marketing trends which are in the fashion and are adding unending dollars to the pocket of big online stores. Hopefully the year 2015 will see some of the great record breaking online sales with the implementation of these marketing trends.
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