1. A clear and concise product title: Product title should be placed at the top of the product page. Write titles as people would search for them and you’ll get an improved rank in search engines, plus better sales.
2. Big and beautiful images: Do use lots of different views, have a 360 degree viewer if appropriate and don’t forget the zoom feature! 67% of consumers views: Photos “very important”
3. Add Videos to Product Pages: Adding a video makes 73% of consumers more inclined to make a purchase. Increased conversion rates by 25%.
10 Tips For Improving E-commerce Product Pages
Product pages are important to a successful e-commerce website. Either they convert your visitor into a customer or they don’t.
In this blog we have shared 10 best tips to improve the E-commerce Product Pages.
1. A clear and concise product title: Product title should be placed at the top of the product page. Write titles as people would search for them and you’ll get an improved rank in search engines, plus better sales.
2. Big and beautiful images: Do use lots of different views, have a 360 degree viewer if appropriate and don’t forget the zoom feature! 67% of consumers views: Photos “very important”
3. Add Videos to Product Pages: Adding a video makes 73% of consumers more inclined to make a purchase. Increased conversion rates by 25%.
4. Show in-store stock levels: 96% of respondents always or sometimes check online before buying in store, while 80% have reserved an item for in store collection in the past 12 months.
5. Clear shipping and return policy: Including a summary of the delivery and returns information on the product page will prevent the customer from leaving the page in search of this information. If you can’t offer free delivery and returns, don’t make it too hard for your customers find what your policy is.
6. Reviews of your consumers: 61% of customers read online reviews before making a purchase decision, while 63% of customers are more likely to make a purchase.
Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations.
7. Live chat / Better Customer Service: 63% of consumers in the US and 53% in the UK have used live chat.
8. Consider using Price Match/Compare the price: Clear review of price makes it easy for your shoppers to decide that whether this product is in their budget or not.
If you are offering awesome discounts, show them the numbers. If you are not offering awesome discounts, still show them how much they will end up saving by making that purchase.
9. Add to cart button: Add “add to cart button” on the products page. Make sure to make it clear and unique from other elements on the page so that your customers find it easily.
10. Implement SEO for Product Pages: Online store owners need to carefully assess their site to develop a customized SEO strategy and action plan to improve their search engine presence and traffic to their online store.
1. A clear and concise product title: Product title should be placed at the top of the product page. Write titles as people would search for them and you’ll get an improved rank in search engines, plus better sales.
2. Big and beautiful images: Do use lots of different views, have a 360 degree viewer if appropriate and don’t forget the zoom feature! 67% of consumers views: Photos “very important”
3. Add Videos to Product Pages: Adding a video makes 73% of consumers more inclined to make a purchase. Increased conversion rates by 25%.
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