- # 87% of buyers say online content has a major or moderate impact on vendor preference and selection.
- # Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
1. 61% of consumers have made a purchase based on a blog post that they read.
2. 60% of consumers feel positive about a company after reading its blog.
3. 70% of consumers learn about a company through its blog versus ads.
4. 82% of consumers enjoy reading relevant content from company blogs.
5. 52% say blogs have impacted their purchase decisions.
OR
A. 7% of blog readers purchase products from blogs they read
B. 13% of blog readers are inspired by information on blogs
C. 14% of visitors admit that they purchase a product after reading a review about it on a blog
D. 17% of visitors say that they stumble onto new services and products in blogs
E. 19% of visitors say that they use blogs to find answers to questions
F. 19% of visitors say that they use the information they find on blogs to refine any choices they make.
Influence of adding Blog/Result (Facts and Figures)
- 77% of B2B marketers use a Blog as part of their content marketing.
- 59% of businesses have started a business blog and 73% of businesses use blogging as a marketing tool.
- 57% of marketers have acquired new customers with their blogs.
1. Blogging helps promote you products or services.
2. Best tool that you can get for search engine optimization/It’s Essential for SEO
A blog that is on point and relative to your industry will quickly get picked up by Google’s crawlers, which gives your site more credence to the search engine’s results ranking system.
3. A Business Blog Can Help You Target Potential Clients
4. A blog that holds a lot of important, informative content will help boost your online reputation.
5. People who share the content on your blog can get you new customers without any effort on your part.
6. A Business Blog can boost your website traffic.
7. It helps to convert that traffic into leads/More leads and potential customers/Blogging helps you get more leads by increasing a variety of keywords linked to your business/generating more leads and sales.
8. A Business Blog can give you a valuable person-to-person connection.
9. It increases your reach.
10. Blogs build trust.
11. Blogs build your Google credibility.
12. Blogs act as a virtual salesperson.
You have a great product (or offer a great service), and you know people would love it if they just knew more about it. Enter: your blog! This goes hand-in-hand with “promoting yourself as an expert,” in that you need to make sure your content reflects your expert status. But there is another level to this that boosts your popularity (and income).
13. Blogs give you a platform to receive valuable feedback.
14. Blogs create a constant stream of fresh content.
15. It’s a Way to Reinforce Your Company’s Values and Personality
16. It’s a Way to Grow Your Subscriber List
17. It’s a Great Buzz Generator
18. Long-term strategy/ It drives long-term results.
After you publish a blog post, it is ranking in search engines for days, weeks, months, and years to come, so you can continue to get traffic and leads from that blog post. A few hours of effort today can turn into thousands of views in the future.
19. A blog is a easy method for regularly communicating with your employees/customers.
20. online marketing strategies can save you a lot of money (Your blog can save you money)/Lower Marketing Costs.
21. Helps to develop your brand .
Sources:
- http://www.j6design.com.au/ClientArea/Whyhaveabusinessblog
- http://www.jaditeinc.com/you-should-start-business-blog-today/
- http://visual.ly/why-you-need-b2b-blog
- http://buybizblogs.com/blog/
- http://blog.getvero.com/why-your-business-should-write-a-blog/
- http://www.contentcrossroads.com/2013/10/3-reasons-why-blogging-is-good-for-your-business/
- http://www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246#!RNlcr
- http://barnraisersllc.com/2013/08/38-facts-blogs-business-needs-know-grow/
- http://writtent.com/blog/20-killer-facts-business-blogging/
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