6 Ways to Design Ecommerce Website to Improve Conversion Rate
Let’s start from the basic point that is how to attract customers?
If you really want to find this answer then think like a customer. Suppose you are a customer & you want to buy something but you have many store options so where you go first to buy the product. The answer is simple where you find the best product description, good services, take your little time, & many more.
Now, focus on how to create such website. Just follow the below steps.
Search Function
In any large store the most frustrating thing is to find something & for that go one page to another page. So, to resolve this issue search functionality is the best option that provide the best service to the customers. It helps visitors what they want or looking for in the shop.
If you are a store owner so it is the best tip you for to make a search box on the top of the pages so that your customers can easily get the product from your store as they want. It will perform in a better way if you add category wise search functionality box.
If you add this feature in your store, customers will definitely enjoy to visit your store & buy from your store.
Clear & Quality Images/Product Description
Clear & high quality images is the best source to attract visitors toward any online store because eCommerce means where you sell product via just presentation. Quality images means clear, large & attractive image. Product description is also very important because customer won’t get to see or touch the real thing until it’s been delivered.
So, start focusing on that point & upload the clear images on the site with full description.
Breadcrumb Navigation
Breadcrumb navigation provide the best service to the users & tell them about their order process as well as the purchase process. Also, it help customers to go back to the previous step and can easily edit any mistake. It increase the conversion rate & visitor traffic on store.
Buying Without the Need to Register
Have you know that, there are number of visitors who leave your store to see the long registration process. Customer can’t wait & waste their time to just filling a long form while purchasing &, which is unnecessary. It’s better to provide a guest users checkout option to the customers so that they can easily make their purchase successful without any registration.
Add Frequent Asked Question
Frequent asked question is the place where visitors ask question about the store or products & clarify their doubts. So, it is highly recommend to you to add this section in the store as well as participate on it. You can add the product related basic questions here.
Add User Reviews and Testimonials
Now question is why reviews & testimonial?
The answer is simple, it’s because to build the visitor trust & interest on your products. Whenever anyone visit your store & find there good feedback from the other users that will definitely motivate visitor to purchase from your store.
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