Checkout is an influential aspect which drives customers to re-visit your website and recommend it further. One of the prominent reasons for the people to shop online in the first place is to get convinced by the services provided by the website. Customers convenience at checkout excluding all the complexities stimulates the customers interest and strengthen the bond. But what when your checkout is not in harmony with the visitors or customers. To ensure that you don’t deter your checkout I have listed 7 ways to optimize your Checkout for minimizing abandonment:
1.Avoid compulsory Registrations: Filling a checkout process might take just two minutes. But it can be assumed by the consumer as a procedure which demands too much effort. Generally a customer intrudes a website with a thought process to purchase an item and not to make an everlasting relationship. Consequently imposition of a compulsory registration may result in abandonment, building a negative image of the website in the visitors’ eyes. Therefore, cut short your registration or render it in a prominent place with minimum complexities and without any force imposition.
2.Ensure the Checkout area is isolated or self-contained: When the customer has reached the checkout, keep them completely concentrated on filling the checkout by making it completely isolated and self contained. Avoid placing any kind of distractions and unnecessary information.
3.Keep the Checkout short: Having a lengthy and complicated Checkout is pointless when it can be made compact and viable with few necessary questions in a single page. Avoid fields that comprises of your back-end and marketing needs. The addition of only absolute essential questions such as home address, name etc will boost the website with an amiable environment. On the other hand addition of every unjustified field will accelerate the chances of abandonment of the site.
4.Make it as simple as possible: A checkout which is infused with difficult fields and possess several unending pages will certainly escort the abandonment of the website by the visitor. Moreover, a website using tricky technologies such as AJAX and Flash will make things more complicated. For customers using an old browser or a specific device which doesn’t support this technology will evidently create complications. The simpler the better.
5.Improve website’s navigation: When navigation comes, one can easily get astray in a website which offers numerous products and services. A website’s navigation which is thought over enables a customer to easily put product in the cart and continue browsing without losing a single product or navigation. Navigation becomes simpler when breadcrumbs function is added to the website, it enables the customers to jump through the categories of the product without addressing website menu.
6.Offer an array of safe payments: Offer an array of payment options: easier and alternative payment options increases the rate of sale. Suppose your customer has a cart to purchase, but in addition he has a PayPal and Amazon account. In this case we can easily give him an option to use whichever method suits him. Moreover, you may also counter customer who would like to pay through bank transfer, eChecks and Bitcoin. The more flexible payment will be a consumer turn-on.
7.Fix the delay in page loading: Delay by every second in the loading of a page minimizes the conversion rate to a great extend. Fix this issue at your back-end. If still the delay continues show the loading time on the page. Keep your customers informed about the time of loading.
An efficient checkout is the live-wire of your website and customers need for an easy checkout should be the foremost consideration for the accelerated business sales. The experience you provided by you on your website decides the level of customer satisfaction. Moreover, it also determines the rate of conversion and customer getting bounced back. The points discussed above will make your website an accepted friend of your customers and visitors. It will certainly decline the rate of abandonment.
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