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In the past months, I have worked on two eCommerce sites just to get the answer of my few questions. During that period, my main motive is to compare those two sites & analysis their performance. Have you ever heard about A/B testing, was just like that. After a long research, I found some surprising key points that increase the site performance rapidly. It was surprising because, I never thought that the points which we generally ignore while making the site are the most important factors there. There are a few simple rules & some common points, which you must ask yourself before creating a site. So, read the following important points to know about what these points which helps you to grow your business faster. 1) Display Most Popular or High Rating Products That was the most surprising thing, 70% clicks on the popular products rather than others. On the other site, where I skipped to add the highest rating or most popular products, visitors just rendering the site & leave the site after a few seconds or a minute. Hence, it is very important to add the popular products on the site with proper specification. It builds the visitors trust on your products & services. I think, it’s a human nature that we attract where we see the crowd & interest of others. It generates the carving to ask questions ourselves that what’s the interested, here & why other people purchased the product from here only. Now, don’t waste your time & just once add such category on your site.

• Top Rated Products on the site

• Recommended Products on the Site

•  Featured Deals

  2) Clear Logo on Site Why we always attract towards the brands & like to purchase that thing? Why we are not expense our money on non-branded items? It’s simple, we believe in brands & trust on their products or services. The same situation is here, if your company logo is clear, unique & eye-catching so people want to know more about you & your business. The company logo is one of the most important things, which define your loyalty & improve the trust ratio on your services. So, add the clear & a trustworthy logo for your site.

• Tommy Hilfiger

• Farfetch 

• Sony

• Microsoft

  3) Display the Candy Thing on the Site Candy things??!! What’s that? Confused? Oh please,… here, I am not saying that to add or offer the candies & sweets to your customers. It means, to display the large & clear banners of discount prices, offers, free shipping, etc. on the site, which draw the visitor’s attention & inspire them to check these discounts. Now, the question is “why”? What’s the benefit to show the large banners on the site rather than to just put all this stuff near the place of product or below the page. Let me explain, most of the time people accidentally visit any site & stuck there. Now, think what’s the reason behind that? Are they attracting towards the site design or by just clicking on the site they get all the product details? The answer is “NO”. Actually, the customer don’t want to check your website design or interested on how you built your site. As well, you can’t explain the features of all products together. Hence, it is the only thing which attracts visitors interested in your product & motivate them to search the best product from your site or to buy the products at the discount price. For that home page is the best place because it helps visitors to easily check the deals/discounts on your store.

• Discounts on brand products 

• Discounts on multiple products

• Sales / Offers

• Gift & Vouchers

  4) Display  A Search Box Clearly While testing, I took a help of my friends & you know what, most of them suggest me to add the search box on the site. They said, they were confused to find the exact product on the site. Most of the time, they wasted their time to redirect the pages only. The reason behind that is, no one want to crawl or visit every page to find a single product, even we too. Have you ever purchased anything from any online store? I know your answer is “Yes” because we all are tech savvy people & we believe to utilize these technologies, so why not this one. Right? Um, so ever you searched the whole site or visit every page to check a single product, I think “NO”. Why? Because we have many options, if on any site we can’t find the product on one or two attempts, so we prefer to leave that site & look for another one. It will not happen to you, so be smart & add the search box on your site.

• Search for products

• Search by product or brand

  These below points are also very important for product sales…. 5) Return Policy Suppose you want to buy something & you have two options or stores to buy that product, as well both the product has same features & price. But, one store provide the return policy & the others don’t, so where you want to buy the product? Ofcource, where you get the return policy. It is because, a return policy builds the customer trust on your product & service. A return policy in a store, shows that the product has excellent features & functionality. This way, customers who are unsure about a purchase will feel more confident buying from you.

• Return policy

  6) Mode of Payment It is very important to display the payment system on the bottom of all the pages. Many stores provide the international services & having number of customers from all over the world. Each & every customer have their own payment preference & they stay only those stores where they find the payment system easily. No one like to waste their time to visit a number of websites or check every website payment mode one by one. The customers always appreciate those stores which show the payment system on the site & in the future like to purchase from that store.

• Display Payment Mode below the page

• Display Payment Mode page right side

  6) “Add to Wishlist” Button “Add to Wishlist” button, allows visitors to bookmark items that they want to purchase in the future, but not necessarily right now. It is one of the excellent idea to sell the product. Sometime, visitor just check the product & want to purchase that product in the future. So, here wishlist help such customers to add their selected product in the cart for future reference. Through this, you can easily get the idea about your customer preferences & time to time, you can remind them about the items, or send them notifications on similar items that they might be interested in.

• Add Wishlist

  7) Product Zoom The buyer can’t touch or feel the product so, zoom feature is the best way to clear the customer doubts about the product. Also, it is a good way to impress the customers & help them to analyze the particular area of the product.

• Product zoom option 

  There are few more common points, which you must include in your store for a excellent result.

• # Live Chat Support
• # Features Need to Add on the Product Page