As there are millions of eCommerce stores all over the internet. So, selling and buying products and services online has become the most popular business and competitive too. In fact, only by visiting at your website, visitor can come out with a conclusion whether to shop or not.
Customers always look for the reliability of your services and quality of the products. Still, store owners follow the criteria “the more, the better”, which could prove to be a good sign in terms of profit. But this should not be applicable while dealing with the web design. It must be like “the simpler the design, the better”, indeed.
Lets have a look on some Dos and Don’ts of an Ecommerce Web Design:
The Dos:
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Providing online customer support and live chat, that too 24*7, helps in increasing or building customer confidence. Moreover, statistically it has been proven that when customers have a choice between two similar sites with similar services choose the website that offers 24*7 online customer support.
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As you own an ecommerce online store that means selling and buying products online. So, make your services as easy as possible to buy your products and give access to Paypal, secure card payment systems, and easy shipping options that benefit you and your customer.
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Always plan and design your website for your client base not for your business. Besides this, prefer branding and make sure the features are ones that are compatible with your user base.
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Make sure your website design has a security certificate and the logo of the provider is also visible. Also build confidence among your clients that their financial information is safe.
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Always keep your website design simple. Besides this, design and describe every caption, piece of content and product image to grab more customers and bring them one step closer to buy an item. As there is saying that simplicity is beautiful and attractive.
The Don’ts:
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Don’t make your website so complex to put your audience in a trouble and thinking zone. This could lead to loss of sales. Moreover, colorful designs and graphics attracts more rather than whitespace and so, ignore it.
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It is really important to keep testing your website time and again. Never get too comfortable easily and make sure that your website is being well accepted by your customers.
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It is not necessarily important that if you are having an online ecommerce store, then selling and buying of products and services will take place itself. One has make efforts whether it is through social media, content marketing, email marketing and many more.
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The most important thing is that if you do not have any knowledge, then do not try to do it yourself. In fact, hire a professional team of developers, designers and online marketers.
Comments (1)
First of all let me tell you, you have got a great blog. I am interested in looking for more of such topics and would like to have further information. Hope to see the next blog soon.
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Ecommerce website Developer
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