What are the biggest concerns that consumers have when shopping online?
Some Related Facts:
1. One in every 47 Americans this year will be a victim of identity theft that originated online.
2. 83 percent of online users worry about their identity being stolen from an online purchase.
3. 92 percent of shoppers have concerns when shopping on a new and unknown website.
4. 99 percent of customers would terminate relationships with companies that fail to build customer trust.
5. 45 percent of shoppers view price as most important.
Tips: To minimize online shopping fears
1. The URL of an eCommerce website should be starting from “https” instead of “http”.
2. Avoid clicking on the pop-ups and warning that indicate something wrong with its SSL certificate.
3. Getting rid of malware will avoid possible attempt of hackers using software to capture key stokes and screen images.
4. Manage password by storing sensitive data on management software that allows for entering information onto online forms without having to retype it each time.
5. Consider one-time credit card numbers which can give additional protection
6. Are you using computer to visit an online shop? If yes, then install an anti-virus, spy-ware software in order to protect you from hackers, virus etc.
What are some of the current solutions that are designed to address buyer confidence?
1. They are many solutions designed to improve buyer confidence online. SSL encryption ensures shoppers that their personal information is being transferred in a secure manner.
2. Site scanning solutions let shoppers know that the servers that store their personal information are adequately protected from hackers.
3. Privacy certification lets consumers know that the merchant is engaged in responsible privacy practices.
4. These services all work by attempting to prevent the problems associated with online shopping.
Very simple elements you can add to your site that will reassure your visitors you are a reputable business offering a quality product.
1. Include proof that you value and protect their privacy.
2. Add testimonials to your site.
3. Be specific. When talking about statistics or results, always be as specific as possible.
4. Citing a statistic? Include your source.
5. Include your contact information.
6. Include certification from reputable organizations.
7. Let your customers know who you are.
8. Follow up after the purchase.
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