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Regardless of the fact that e-mail marketing is not that appealing as a social networking medium, it has done fairly well over the years. Marketing Sherpa asserts that 91 percent of online buyers in US like receiving promotional emails from online stores. In fact, a recent survey done by the Direct Marketing Association says that email marketing is one of the most important marketing tactics to acquire maximum ROI. Here are 9 reasons why you should start using email marketing for your e-commerce store now:- Email Penetration – How many times in a day do you check your email? There are above 3.2 billion email accounts across the globe today. From the total mass of online consumers, 95% of them use email as a medium to communicate and 91% of them check their emails daily. Direct Reach – Email marketing offers direct one-to-one medium to communicate with customers. And it is not just about direct reach, you can also segment your customers based on their preferences to communicate better. Pocket Friendly – There are numerous email marketing providers who offer free trials or compact free accounts. Even if you have to opt for paid service, go for it because the average price of sending an email comes out be very less. Life cycle – Unlike posts on other social media networks, emails send through an email marketing campaign never dies. Email stays there in your inbox until you delete it. Simple, it requires an action to end and just can’t get faded by itself over the time. Moreover, the right quality of content marketing in the email highlights it and stimulates customers positive actions. Return-on-Investment – Every $1 spent on email marketing gives an average of $44.25 in return. No doubt the social marketing has taken over a large part of the online marketing landscape, but we can’t overlook the power of email marketing in terms of return on investment. Extra add on’s – Email marketing on an average has a good ROI. It has a set matrix on click rate, open rate, unsubscribes, growth, complaints and even track sales and revenue. This simple formula tells you the monetary value of your email subscriber: ROI= (Gain from investment- Cost of investment)/Cost of Investment Full Automation – Delivering automation makes things simpler for retailers. One major benefit would be scheduling deliveries in advance, also making sure that they reach the new contacts who signed between when the campaign was scheduled and the date of deliveries. Prompt response – Users expect the web to be fast and prompt. So when you club your campaign with a prompt technology your customers receive your newsletter or product marketing mails immediately as soon as they sign-up to your list, thereby, improving your chance of making a sale. Some other reasons- • You can frequently communicate with your consumers. • Using email removes all other overheads (which are there in the traditional promotions). • You can easily track results. • You can also use follow up emails to remind your consumers.