The ascend in the online promotion has augmented the accelerated sale from the same means. Promotion of the products through an e -Commerce platform has become a lucrative arsenal which is used by every online retailer. The latest statics reckon that by 2016, the world of retail market will spend more than half of its cash on the web. Countless online stores relishes huge profits every day. These e-Commerce store have taken customers into such confidence building proximity that their conviction to the store makes them desperately await for the fresh releases and massively purchase when the store is open. What can make you the most ultimate? Is a prime question which may tyrannize you over and over again.
Here are eight tips to escalate your eCommerce sales:
1. Search engine optimization
According to a Google report 57% of Internet users search the net for the purchase of goods and services. Apparently,boosting your websites preshopping position in the search engine rankings becomes the most triumphant strategies to attract customers to your website.
Now once the targeted lead is achieved, the focus should shift to retain the leads by constantly nourishing them. As 79% of the online marketing leads don’t turn into sale. But, 47% purchase are acquired by finely nourishing your leads.
2 Use Smartphones and Tablets for promotion
The key to future success is adopting and optimizing your website to be used on Smartphones and Tablets. A recent report says that 4 out of 6 consumers use Smartphones to shop in the e-Commerce market. For this reason, make your website responsive for platforms(Smartphones and Tablets).
3. Blog Posts
Build a strong connection with your targeted audience by providing them the right information about your products and services through blog posts. These attractive blog posts helps you to convert traffic into customers and leads. Various search engines like Bing, Yahoo and Google repeatedly after a period crawls your website looking for information by indexing it in their database. Now,every new blog which you post, adds a new URL to your website. Therefore, with every new blog entry you have a new channel to be found on these search engines.
4. Videos and Images
Visual pleasure is a major key tool, whatever appeal you visually will definitely evoke you to buy it. Hence a product introduced with amazing images and videos increases the chances of that product of getting purchased by the visitor. Creative videos with animated products shown in the likely looking manner, being used by the customers with their testimonials and experiences about the product adds a charming life into the product presentation. The product videos can be placed alongside an item on the website. Moreover, these videos can be shared on the social networking sites.
5. Social media sites
Social media has become an essential component in every individuals life today. Promotion through this channel will ultimately lead to provoke a huge array of people to land up on your page and do purchases. Attractive posts arouse customers to have a glimpse of your website and results in sale. Moreover, it exhibits discounts, new product range and offers in the most promising manner.
6. Remove dead ends
Work with a good strategy by eliminating dead ends which will give positive results for your website. Every page should be designed in such a manner that it takes the visitor to the right service and product. Provide the page with an explicit “continue shopping” featuring button. Moreover, you can implant additional products on either sides of the screen to make it more appealing.
7. Cross-sell your products and services
Implement the art of Crosssell to yield in more sales. This can be done on the basis of previously viewed items or something related to the product which customer is viewing. For example in the following image of Ocodewire. While the customer is viewing the T-Shirt Design Studio /Tool HTML5 Supported Mobile Compatible extension for his e-Commerce website, the customer is suggested other extension on the right side of the page through the cross sale process.
8. Focus on free offers
Focus to spread the name of your product; donate T-shirt to the local high school and showcase your product in the local fair or expo. Give a call to your customer asking for response, relationship building with these people will in return promote your brand. Remember the excessive use of any of these strategies may turn the tables by generating spams which will be harmful for your website. So,execute these tact in the right way.
If a business has a strong presence it will definitely build credibility among its customers. Therefore attract your customers by using these proven techniques in the best manner and start achieving new heights in your business.
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