Blog Listing

Why social media is important for eCommerce business ? In 2013 Facebook, Twitter, and Pinterest generated 75% of all social media referred sales. # 90% of purchases are made in parallel with social media influence. # 67% spends more for online purchases upon social media recommendations. # 40% purchase an item after sharing it on Facebook, Twitter or Pinterest. # 3.2 average unique visitor per share in social media tools.

Facebook

1. Facebook could be best- aim is to reach new people to increase your potential customers. 2. The popularity of Facebook among youth has decreased. 3. 70% of the adult Facebook users actively continues using it. 4. Facebook is still the most popular platform with 1.3 billion user around the World. 5. It has 955 millions of monthly active users and 543 millions of mobile users. 6. Best for reaching larger customer masses. 7. 39% of Facebook users will “Like” a brand in order to research a product. How to get benefits with Facebook a) Use creative cover photos. b) Create direct links to your products. c) Use brief on posts and updates. d) Keep posting 1-2 content on daily basis without annoying them. e) Share posts during out of working hours.

LinkedIn

1. LinkedIn could be to share for business world or create business contacts. 2. The users of LinkedIn have high income and high education level. 3. LinkedIn is one of the most important channels for the sell-side b2b e-commerce sites. How to get benefits with LinkedIn a) Create a company page. b) Building Business Networks.

Pinterest 

1. Visual content is so important for eCommerce sites. 2. Direct the users by sharing the high quality photos and prices of your products. 3. The Pinterest is having more female user than male. 3. If your target audience is female. 4. There are about 5,00,000 Pinterest business accounts and 70 million Pinterest users in the world. How to get benefits with Pinterest a) Create a business account. b) Categorize “boards” by your products. c) Regularly updated new pins, contents and photos. d) Connect your Pinterest account with other social media networks. e) Add product URL links to your pins. f) Use detailed and high-quality photos, videos. g) Talk about recently and create pins and boards focusing on these trends.

Twitter

1. Twitter could be best if your target is to reach both female and male customers especially young people. 2. Twitter draw young people’s interest and provides much more interaction in comparison to Facebook. 3. If you primarily need to contact with your customers,it would be effective to use Twitter actively. How to get benefits with Twitter a) Add company information, location and web address in a Twitter account. b) Add Twitter button on the website. c) Avoid using cliche and stock phrases. d) Ask followers for their ideas. e) Tweet about popular and trending topics. f) Retweet positive tweets. g) Create clever Twitter campaigns.

Google+

1. Google+ is the better choice for display advertising because it has superior CPC performance & improved ad targeting options. 2. It is the most popular media to share your content with Google.