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Make your website more productive & to increase the sales rate by creating an attractive landing page on site. Learn the tips to build a landing page, rules to create a landing page, mistakes while creating landing page etc. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). A landing page is a web page that allows you to capture a visitor’s information through a lead form.                                                                                                                                                                                                 Before Building a Landing Page

• Make strategy to determine goals: Have a clear goal in mind and define the purpose of the landing page and where and how it is going to be used.
• Find your competitors
• Concentrate on your audience & their requirements
• Make landing page design simple and clean?

 Tips To Build A Landing Page:

• Clear call to action
• Use eye-catching headlines– Ensure the visitor immediately what the page is about
• Use clear & relevant images – Include videos, graphs, tables or other media forms, etc.
• Follow- up with thank you page
• Use Social channels– Include social channels so that the customers know they can reach you directly with any questions
• Use brand’s colors and logo at the top of the eCommerce website landing page
• Social proof: Testimonials can make a huge difference when it comes to conversions
• Human photos on a website definitely have positive impact on visitor’s first impression of trustworthiness
• Should include a simple and visible Shipping and Returns policy

Use CONVERTS Rule to Create a Landing page: C= Clear Call to Action O= Offer N= Narrow Focus V= VIA: Very Important Attributes E= Effective Headline R= Resolution-Savvy Layout T= Tidy Visuals S= Social Proof Common Landing Page Mistakes:

• Invisble Call-to-action – Build a button that stands out clearly; use a bold color that’s different from the background
• Overcrowding
• Poor written headlines
• Lack of clarity
• Not following A/B testing
• lack credibility
• Not optimized for mobile devices( image)
• Don’t follow the customer thought sequence
• Use trust badges we trust
• High page loading speed

Fact About a Landing Page: Every three visits to leading eCommerce websites came from either a tablet or smartphone last year – Growth of 50% over 2012’s figures.