Infographic: Run A Successful Content Marketing with 3-Media Plan
Content marketing has become one of the key online marketing tools to help businesses promote themselves in a crowded digital market.The Content Is A King For?
1) For Search Engine: Yes, don’t be surprise to hear that. Content is most important factor to rank any website in search engine. Mostly Google likes those website, which has a good content on the site. So, if you want to rank better in the search engine keep updating your content in the site
2) For Customers: It is very important to create a content for customers. Customer always search for the best product or service information on the site & select the store which has excellent & impressive product description. As well, people like to visit those website, which consist the informative & interesting content on site. If you want to increase the visitor traffic on site so write a unique & attractive content.
3) For Social Media: People like to share those content, which are interesting & eye-catching. Content is a way to interact with people & to attract the people on your or your brand side. If you have a great content so people like to share such content among their friends & followers, which definitely improve the click through rate & visitors traffic on your site.
Why Content Marketing is Important?
1) Increase the visitor traffic on site: If you have a great content on site, so it obvious people love to read your voice there. You can also post the blog links on the social media & if the blogs are relevant to users so they may share your content among the others. Content is the best source to get the traffic on the site.
2) Improve website rank in search engine: As we mentioned above, Google love the site which has unique content. You can also use the targeted phrases or keywords on your blog content to rank better.
3) Develop better customer relationship: The better product description & reliable information always build the customer trust on your product, service or business.
4) Make you business better than others: A unique content on site always make you better than others.
Content Marketing Platforms:
1) Blogging: It is the most popular platform in content marketing. Blogging is an easy way to connect or interact with the users or to grab the traffic on the site
2) Video: Video is the best way to represent your business among the others. People prefer to watch any video rather than to read something.
3) Social media: It is the best place to share the blog post or content.
4) Infographic: We can’t skip the infographic for a good business strategy.
5) eBooks: There are many people who learn from eBooks, if you have a good content on your eBook so they may subscribe your feeds & share your content among the others.
3-Media Plan in Content Marketing:
With the time, content marketing strategies is also changes. Now, people love to follow the 3-media plan for that. These medias are :
Owned Media
Paid Media
Earned Media
Fact about Content Marketing:
1) 70% of people would rather learn about a company via an article than an ad.
2) Only LinkedIn received a positive approval ranking in terms of effectiveness i.e 62%.
3) Interesting content is a top 3 reason people follow brands on social media.
4) 78% of consumers believe that organizations providing custom content are interested in building good relationships.
5) Blogs give websites 43% more indexed pages.
6) Blog give websites 97% more indexed links.
7) 90% of consumers find custom content useful.
8) 37% of marketers say blogs are the most valuable type of content marketing.
9) Companies with active blogs receive 97% more leads.
10) Articles with images get 94% more views.
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