Benefit: Magento installations are set up to use 302 redirect that is temporary redirects, which do not pass link value. So for that, you need to change this to 301.
– Set Add Store Code To URLs to No under URL Options
– Go to System > Configuration > Web > SEO- Set Use Web Server Rewrites to Yes
Benefit: To create the readable URLs.
– Create a URL key while adding new product/page
2) HTML Header Settings for Indexation- Go to System > Configuration > Design > HTML Head
– Change the Default Title field with some generic keywords related to store because that will be used on all pages where there is no title.
– Clear the Default Description and Default Keywords fields
– Add your company URL or any Keyword on the Title Suffix field
– Use INDEX, FOLLOW on Default Robots field
Benefit: Search engine can easily index your website & show it n result page.
3) Avoid Duplicacy- Go to System > Configuration > Catalog > Search Engine Optimizations
– Set Use Categories Path for Product URLs as NO
Benefit: Avoid the duplication in URLs, it can change the URL category.
– Set Use Canonical Link Meta Tags For Categories to Yes
Benefit: It prevent to generate the duplicate content when you want to show the same product in multiple categories.
– Add Category URL Suffix to /
– Also, you can use to the rel=”canonical” link to the <head> section of your page to tell the search engines which URL will used to indexed the current page. Add the following line in your code <link rel=”canonical” href=”site url”/>
4) Improve the Magento Site Speed
– First of all clean the database log because there are many stores which keep too much of data that they never used.
– Enable all Magento Caches: System -> Cache Management
– Combine Javascript and Combine CSS files: Go to System > Configuration > Advanced > Developer- Set Javascript settings and CSS Settings as Yes
– To decrease the page load time: Go to System > Configuration > Catalog > Frontend- Set Use Flat Catalog Category & Use Flat Catalog Product to Yes
– To re-index data: Under System > Index Management, select all indexes and hit the “Reindex Data” submit button.
5) Use Descriptive Images: Images are most important part of any website, it is not only attract the visitors toward your store but also help to make website SEO-friendly. So, upload the images with meaningful names & description in a “title” and “alt tag” .
6) Create a Sitemap: Go to System > Configuration > Catalog > Google Sitemap
Click the Add New button, in the Filename field enter: “sitemap.xml” then click the Save & Generate button to create the Sitemap.
Benefit: It helps webmasters to inform search engines about pages on their sites & get indexed faster so that people can find your products easier.
7) Set up RSS Feeds: Go to System > Configuration > Catalog > RSS Feed > Enable RSS and Enable for Top Level Category
Benefit: RSS feeds for top level categories have a positive effect for SEO.
8) Enable Google Analytics: Go to System > Configuration > Google API– Set Enable option to Yes and type your Account Number on the Account Number section.
Benefit: It is helpful to monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts.
9) Add a Google Webmaster Tools verification tag in Magento: Go to System > Configuration > Design > HTML Head– Put your Google Webmaster Tools verification tag in the Miscellaneous Scripts section.
Benefit: It ensure that you are running a healthy website with the utmost efficiency
10) Block Unwanted Pages to Crawl– Create Robots.txt file to disallow the directories & files or add a noindex that you don’t want to crawl.
Benefit: To reduce duplicate content issues and block Search Engines from crawling the unwanted pages.
11) Create a unique & good content for your pages. Add eye-catching descriptions for your new categories, products, and pages that include your targeted keywords, so that search engines can easily crawl the pages.
– First research the best keywords for your website
– Change the title of the page that is Home into something more suitable for your website description
– Change the title/alt tag of logo from Magento Commerce
– Create a unique Meta Titles and Meta Descriptions for your pages & use the keywords properly
– On product pages, use H1, H2, H3 tags
– Delete all broken links
Comments (1)
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