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The Beginner’s Guide to Advertising on Instagram

Whereas Twitter has around 320m monthly active users, Instagram has more than 400m active users. It’s a huge number. But this is not the only reason that makes Instagram such an enticing marketing channel. It is the user engagement that a brand receives on it, which makes it so popular. If you’re a small brand and post anything on social media, it feels like you’re talking to void. Rarely, someone will respond. You are left with no likes, no comments, no-retweets. But this is not the case with Instagram. No matter how small your audience is, your posts still receive at least a few comments and likes — especially when you are using relevant hashtags in your post. According to a recent study by Forrester, Instagram gets more user engagement than any other social media platform, leaving Facebook, Pinterest, Twitter, LinkedIn and Google+ much behind. Instagram Advertsing An Introduction to Instagram Advertising Instagram advertising is relatively new. Recently, it has added new features. In the past, there was an option: sponsored post. It means if you wanted to advertise anything on Instagram, you could do it by approaching an Instagram user privately and ask him to share your post/ad on their account. Though, it was an effective and efficient method to drive sales and traffic to your website, but had some limitations:
  1. Required reaching out and negotiating
  2. Often expensive
  3. Limited target audience
  4. No accountability or recourse, if they didn’t deliver
Even now, the concept of sponsored posts hasn’t gone completely out the window. If someone is promoting your product, drives traffic and carries benefits for you, it adds a trust factor to your business, provides social proof and of course, once you have built user trust, people are more likely to buy something from you. Secondly, you need not control the influencer audience, there is no need to limit your target audience.

How to Create Your First Instagram Ad

Let’s look into exactly how you can create your first ad on Instagram.

Step 1 – Linking Instagram Account to Your Facebook Page:

  1. The first thing you need to do is link your account to your Facebook page. You just have to do it only once.
  2. Visit the Settings on your Facebook page and click on “Instagram Ads”.
  3. Next, click “Add an Account” and fill in your Instagram login credentials.
  4. If you don’t have an Instagram account still, you can also create one now.
  5. When you’re finished, click “Confirm”.
Step 2 – Create a Campaign
  1. Now that you’ve linked your Instagram account to your Facebook page, it’s time to head over to the
  2. Ads Manager and create your first campaign.
  3. You can also use the Power editor, if you are comfortable. You can create ads there.
  4. In the Ads Manager, click on “+ Create Campaign” near the top left corner of the screen.

Step 3 – Create Your Ad Set

  1. It’s time to create your Ad, once you’ve chosen an objective.
  2. You can customize it by controlling your audience who can see your ads, and how much money you wish to spend.

Step 4 – Repeat!

It is difficult in the beginning. But, once you’ve created your first ad on Instagram, it’ll be much easier and fun the second time around. In the meantime, use Ads Manager to keep track of how your first ad is performing. If you’ve already started advertising on Instagram, share your experiences and tips in the comments section below!
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