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Magento, the sturdy and flexible open source e-commerce platform is rapidly getting acclaimed, a result due the sizeable advantages it offers. You can exemplify this realm of advantages, by ruling down the stand-alone context and integrate it with a strong CRM. Before going further, let’s figure out what is a Magento and CRM integration ? The integration empowers users to leverage more and more lucrative benefits, thereby streamlining the work. Today, majority of the CRMs offers integration with an external access to their database using an Application Programming Interface (API). This API allows the system(in our case Magento), to enter and make use of the services provided by the connected system. For instance, it allows Magento to have an access of certain data lead’s from the CRM system and thereby add it to a campaign. An integration of Magento with CRM offers users an infrastructure and an interactive front-end at the same time.  It is a simple integration, which enables your brand to interact with customers through multiple channels. Now you must be thinking what happens when we integrate Magento with CRM and what happens when we don’t do so. Here is what happens: Non-integrated System Usually, most of the touch points belong to different channels which are not integrated, and in such cases data has to be fed in manually to the CRM. This demands for a handsome investment in the form of time, which is generally wasted. Moreover, as the work done manually by labour force, results are prone to errors. In a non-integrated system, marketers have to face tough time to keep up with the order volume for the sales increase. Along with that the amount of time infused to migrate data into the CRM from another location can cripple the business. Moreover, the situation may cause delay and increase the chances of data intricacy. Magento Integration with CRM When you integrate a Magento store with a CRM, the procedure enables your store to have a two directional or bi-directional synchronization. For example, when a customer places an online order from a Magento front-end, automatically the system updates the inventory of CRM. This result into an improves speed and accuracy of the data. However, bi-directional go far beyond these benefits. Integration enables Magento to acquire data from different clouds such as sales, marketing, social network, customer service, human resources and others. This real time information on product prices, support, shipping, delivery and other key parameters. On the other hand, CRM can update itself in a near real time on critical parameters like sales volumes. It makes seamless transactions by keeping everyone in the loop and thereby improving decision making at all levels. How can you Track your customers with Magento and CRM integration? An Integration lends considerable insights about customers and their transactions. They forecast the potential possibilities and threats accurately. Take for example in a case where a customer who comes to your website and leaves it without doing any favorable purchase. There may be two reasons: first, the visitor came to your website to seek more information or the second is that he did not get what he wanted. Whichever be the reason, this insight allows marketers to choose relevant data from the CRM and engage with insights appropriately. Now, when the sales are made, it not only sends an alert to the marketers immediately, but also provides critical information that enables them to make effective up-sell and cross-sell frequency. It allows the CRM system to interact with the marketing suite and vice versa. Along with that, it pinpoints the de-duplicate leads, which have already been registered earlier. However, this keeps the CRM system, database as clean as possible and ensures sales reps that have the most up-to-date data   on a lead. How does Integration improves USER-EXPERIENCE considerably?

1. A retail management platform who entirely integrates with Magento and the CRM suite, boost the CRM with the ability to extract data and documents from different departments, like goods received notes, purchase orders, packing status notes and much more. This provides a huge possibilities. Customers get latest & transparent status about the process of their service, orders, inquiries and requests.
2. The integration let marketers pro-actively engage with customers. For example, when a customer logs in, the front end can get stored information regarding preferences and history from the CRM. This process will show an appropriate products bars, load customized settings, and much more.
3. The integration specifies customer service. For instance, suppose a customer makes changes to her shipping address is gets shared automatically. Moreover, it gets automatically synchronized across the board, thereby, discarding any chance of mix-ups.
4. It resolves the issues within the time frame and most of the time on proactive basis. For example when a customer abandons a shopping cart, the system of integrated gives data related to the customer from CRM in real time. This enables the marketer to interact with the customer on a customized basis, in near real time.

Thus CRM and Magento integration tracks the customers in an easy and effective manner.