7 Must Haves That Make Your Online Store Trustworthy
Trust stands as the epitome, the very foundation of any business to work successfully. This is particularly true in the case of online stores where trust is a deciding factor for a consumer to think of buying from your online store.
According to a survey, among 1000 consumers, 550 are ready to buy from the trusted store owners for a better shopping experience. Along with that, it also gives a clear idea that the rest 45% either don’t have a clear idea about a good shopping experience or are in a hurry. So, being a retailer what do you do to build that hard to gain consumer trust?
Certain consumers think that it is risky to make online transactions in an online store until they are confident about the credibility of the store. This is one of the reasons why consumer buy a product at a higher cost price from a well known brand, rather than a lesser known web shop offering the same product at a lesser price. However, by giving attention to certain major aspects you can build strong consumer trust and confidence.
Here are 7 must haves for your online store to increase that trust factor:-
Promote positive feedback
Exhibit the positive reviews in the most promising form. Get feedbacks from customers without making them feel they are giving a feedback. A 5 star alternative while checking out may be a simple method to begin getting feedbacks. Testimonials that speak out the heart of your consumers in your favor will add in building your trust and credibility. Showing the customers that you bother about their experience go a long way in building strong trust.
Maintain a page on “Who we are” with the complete information about your company. This will certainly help customers to build trust in your store and will create the awareness of physical existence. You can also post images of your office with guarantee marks and insignia. Keep clarity and a transparency about the identity of your company to increase the credibility.
Secure customer information and checkouts
Fraudulent online transactions, credit card frauds and scams are a big deterrent that stops people from buying online. If you can build a trust with customers here, you can automatically increase your online sales. Tell customers how buying from your online store is absolutely secure and full proof. Having credible links to back what you say will only reinforce your point. Magento has some great features that help to promote the security of customer information.
With the secure payment systems of Magento you can easily assure your customers that their payments travel through a system that is certified and guaranteed. Display trust seals that show how the checkout through your website will be totally safe and without any loss for them.
Create a Community
Provide a destination where your customers can share their interest about the products. Allow your customers to ask questions, write comments and help each other make decisions based on real product skill. Social media can stand out as a major location of great help.
Show your customer that you care about them. Majority of your visitors trusts stories, faces and videos much more than just plain text. Show them what your business looks like with an office with workers. Also remember to show customers faces by using pictures of the customers using your products on the important pages (like the home page).
Write your policies with complete clarity
Give a clear idea to your customers about the policies you hold. It is also very important that your policies are easily accessible to the visitors of your site. You can display all your policies on the product page so that the customers goes through it without any difficulty.
Display all the information related to order and shipping information
People like to have all the information beforehand, more specifically at the time when they are making the buying decision. So it is necessary that you display complete information with a small image, product details, quality of each product and price per product. And give an absolutely clear display of the product prices, shipping fees and the total cost before a customer buys a product. Don’t keep any charges hidden.