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Business to Consumer (B2C) or Business to Business (B2B), you may be working with any one of the business approach, but e-Commerce remains the principal component of your marketing business. One can’t oversee the truth that Magento e-Commerce solution has brought transformative changes in the manner B2C business has functioned and performed over the years. Today Magento is a big name in B2B due its segmentation options, unique catalogs and flexibility. According to recent reports “In United States alone B2B E-Commerce was over two times the size of B2C.” As per the reports B2B was a whopping $780 billion and B2C at $325 billion, that’s just less than half. You must be aware of how Magento can do wonders for your online business? The basic necessities of a B2B portal are same as that of B2C, such as:-

• Invoice and order history
• Information on order status and shipment
• Live assistance in the form of customer care
• Wishlist, favorite products and recommendations
• Discounts and offers
• Multiple images of the product, detailed specs, download able data sheets and manual and video tutorials
• Invoicing and incomplete shipments
• Easy and fast reordering feature

It is understandable that Magento supports all these areas in an online store. Now, let’s see other factors that Magento facilitates to build a unique B2B online store. This will surly enable you to leverage sizable profit margins. Here’s how… Proper segmentation and absolute personalization Proper segmentation makes things appropriate, thus making it easy for a visitor to find his/her desired item within seconds, stimulating a tiny purchase funnel. With the source of B2B e-Commerce store, suitable products are displayed in best of manner, encouraging user friendly experience. The Magento Enterprise platform offers different tools that make it simple to present special product suggestions and content based on segmentation criteria. Distinct Catalogs based on Consumer Groups Magento has some kind of a traditional portal functionality. It can give access to some class of the sites based on a particular group. This is how – Depending entirely on the affiliation upon login of the customers group, customer Q will have access to some products, however, Customer R may have access to an absolutely different set of products. These different catalogs enhance the consumer value and allow effective and intellectual guidance to users to purchase with distinctive interactions. Smooth Integration with Third Party Apps and System We all know Magento’s integrating capability with various softwares. This serves as the perfect way for B2B store to integrate with any third party apps or systems easily. The APIs can be used by developers to connect different dots between back office apps and online store. The ERP environment can also be used for Magento integration and assist in easily dealing with complex Magento workflows which comprises of long string of properties for an approval system.