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Collecting customer feedback has two possible outcomes for eCommerce stores. It will either massively improve customer satisfaction and drive increased revenue, or it will waste your’s and your customers’ time. Customer reviews are known for driving sales.

 According to a 2012 Consumer Review Survey, 72% of consumers said that they trust online reviews as much as personal recommendations.

 Don’t delete negative reviews, 

~ Instead you should respond to them. Buyers should know that you always appreciate their opinions and you will use them to work on improving your products/services. ~ Negative comments give you pointers on what you need to improve in your products and your service.                                                                                                                                               1) 42% of people shopping online value good product descriptions and 16% won’t buy from a particular website because of poor ones. 2) On average, 90% of e-commerce customers spend $54 per order. 3) 85.57% of the participants stated that they read reviews often or very often before they purchase online.

11.54% stated that a single negative review was the reason for not buying and 18.27% stated that a single positive review was the reason for buying a product.

In the end it all comes down to trust. Customers will only buy from you if they trust you.