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As we know there are numbers of online stores so people have many options to select the best one. Suppose you are the owner of a store, now the point is that how can you make the unique strategy to engage more customers on your store. Strategies are important because you might sell the most demanding product, but if your way of presentation is wrong so it is very difficult to attract the customers toward your store. Also, optimizing the customers’ shopping experiences & create loyalty will help your business stay afloat and distinct among your competitors. Engaging customers doesn’t mean to help them on finding any item in your store. People likes more your store, if you provide them better services & increase conversation. You can easily develop and maintain the profitable connections between the customer, the community, and the business. See how can you do this.             Interact with customers It is an old & great methodology to improve the customer interest in your store. For that you need to find a way to communicate with customers directly. It helps you to understand, predict and adapt the individual customer needs in real time. Hence, you can create an excellent experiences & build closer relationships with your customers. Interacting with customers not only helps you to improve your business success, but also it brings the additional customers as well. For that you can use the chat feature, testimonial, social media & many more methods in your store. Highlight the features It means you have to attract visitor by just presentation. Highlight those features which are unique & better than others. As there are many competitors you have so you need to focus on that part which is not available to anyone. Customers always attract toward the uniqueness & the place where they find the product as they want. If we are talking about eCommerce store so people like services like one page checkout, easy steps to search something, easy cost calculation & many more which are user-friendly. Highlight Review & Rating How customer’s review & rating is beneficial for any store? Positive reviews always help visitor to find the best product & build the trust on the store. Sometime visitor haven’t any idea about the store so the review is the best way to decide the store products & services. Also, feedback could help eliminate the low rating products and focus instead on popular ones. Social Media       Nowdays social media is most powerful & popular equipment to interact with anyone. It is the source of free publicity for e-commerce shops. Offering the coupons in exchange of likes or tweets is the most interesting way to share the business among the people & attract the visitor in the store. For more popularity, participate on social networking websites and add an interactive element to your own company website where customers can communicate with you and each other. Offers & Incentives       Everyone likes the discounts & gifts while purchasing anything. People first visit that store where they find the discounts on prices & gift hamper on purchase. For that you may provide the gifts to the first-time purchasers. Coupon is the another source of marketing, it helps you to attract new customers into your store because if you provide the coupon to your customers they may refer your products to others. Attractive Content Oh!! How can we forget this important point. Content is the king of any website through which you can easily describe about your company, your works, product etc to the people. The right content in the right place always help to engage the customer in the store. Before you even start writing content for your website, think about what your target audience wants. Content is a part of marketing strategy which helps you to generate organic interest. It is not only useful to engage the customers but also help the search engine to crawl the website & provide the positive result. So always try to use the relevant, well organized and unique content for each page of your website.